Espresso coffee machines only ever used to be seen in coffee shops and restaurants, but they are now often found in private homes and work places as well. People are no longer happy to simply drink low quality instant coffee products, and expect high quality coffee at home as well as when they are out. The production and promotion of espresso coffee machines to the domestic market is big business all around the world, and there have been a number of great coffee machine advertisements featured on television and in the print media. Along with the promotion of dedicated electric coffee machines, beans, and grinders, the promotion of recently invented (coffee pod products is also reaching fevour pitch in some parts of the world.

Lots of people around the world are recognising coffee pods as an alternative to instant coffee beverages, and love the ease of use and high quality taste that coffee pods are able to provide. Coffee pods and espresso machines are two of the most widely promoted coffee products on the market, and each of them is likely to play a big role in the future of the coffee industry. Coffee machine commercials are part of the cause of the increasing consumption of espresso coffee in the home and work environment, and some of the best commercials have led to a huge increase in the number of different styles of coffee machines being produced.

Along with dedicated commercials on home shopping channels and other television networks, a number of coffee machines have also been featured on movies and television shows. All of these factors have helped lead to the increased level of exposure of espresso coffee machines, and their increasing acceptance and domestic normalisation throughout the western world. Great advertisements can be recognised by their ability to influence an entire industry sector, in addition to increasing sales of the product that were designed to sell. Great coffee machine ads have helped lead to an increase in the numbers of people drinking high grade coffee, and have had a big effect on the entire coffee industry around the world.